Bridal Spam


Ok,  I just posted this on our wedding blog, but for those of you that don’t follow that blog (yet) I had to double dip and share the post I just sent out:



I think I just accidentally started a sh!t storm for David’s Bridal.

A few weeks back, while Dustyn and I were visiting family in Atlanta, I took the opportunity to schedule a wedding dress shopping expedition, where I learned a few things (see my previous post to find out what I learned from wedding dress shopping). In the process of booking my appointment online with David’s Bridal, I had to create a profile and supply my email address.

BIG mistake. HUGE mistake, actually. I have received non-stop emails from DB ever since. It’s actually been so nonstop that it’s been a bit of a turn off. I finally requested that my email address be removed from DB’s list, and after a suggestion from a recently married cousin, decided to start supplying any future vendors with an email address specifically for wedding stuff. It’s been helpful at filtering out the foolishness and helping me to pinpoint the useful stuff without clogging my personal email.

So even though I requested the DB stop sending me emails, I still occasionally get a few… and it turns out that they apparently shared my information WITHOUT MY PERMISSION to some of their vendors. How do I know that? Because I got an email to my personal email address this evening, from a REALTOR, congratulating me on my upcoming wedding, and offering her services when we were ready to buy our future house. Did I mention that I went dress shopping in Atlanta? We live in Central Florida… hmmph.

What I also noticed was that the realtor sent the email to about 24 other brides… because she copied them all on the email. Not blind copied, just pasted their email addresses right into the “To” field next to mine.

In my irritation, I wrote the following email:

Subject: Re: David’s Bridal
Wow. I have already asked twice to be removed from all David’s Bridal mailing lists, and I  did NOT give David’s Bridal permission to share my info with you. I am not interested in real estate at the moment… Especially since I live in another state. I am sure many of the other women on this email feel the same way, especially since you failed to blind copy us and thusly shared their info without permission as well. Please remove me from your mailing lists and future communications.
Thank you.

I copied the other brides on my email, and I think that’s what egged this bride on:

I completely agree. I did not give permission to email about anything besides my dress. Please remove me from your email list as well. I do not want my information out for everyone to know. I will be calling Davids Bridal tomorrow and calling corporate over this matter. REMOVE ME FROM THE EMAIL LIST!

Yikes. I think she was even madder than me! I feel a little bad for the realtor… not bad enough to retract my email, but I do feel like the firestarter a little bit  **insert sheepish grin here**

This probably comes off like I’m a psycho BrideZilla or something – I’m not, I promise. At least I don’t think of myself as one. It probably also comes off like I’m so crazily maniacal about sharing my person information – I am, but not to the nth degree. At least I don’t think that I am. I have a blog for heaven’s sake, and I share my personal stuff with my friends on Facebook all the time (sometimes in excess – read: farting). I think there’s a fine line between being provided services you need and having a service provider anticipating your needs while you are allowed to selectively sharing your information, and there’s what amounts to selling your info to realtors in a state that you don’t even live in.

It was a hard lesson to learn – weddings is a booming business for people! Having worked in a hotel before, I already knew this, but just forgot. I didn’t think it really applied to us. As I comb through my wedding email inbox, I am reminder that there are companies out there ready to profit from our declaration of love for each other. I don’t mind that so much, I mean everyone has to make a living, I guess I just want to tell them that… well, we aren’t broke, but we’re definitely not loaded. YOU WILL NOT MAKE MUCH MONEY OFF OF US!! Stop sending me your info about venue locations, free floral consultations, dance lessons and officiants. It’s exhausting! I wonder if these folks realized how “Broke Bride On A Budget” I am close to being, if they’d still waste the email to contact me with this stuff.

I also wonder how many other emails like mine that realtor is going to receive.


2 responses »

  1. I stumbled across your blog by chance simply by typing the words ‘david’s bridal spam’ into google. So, hello from Tennessee!

    I first went in to DB the Friday before last. I SPECIFICALLY ticked the ‘I do NOT want to hear about deals from vendors’ AND ‘from David’s Bridal’ (paraphrased, of course).

    Not only have I been getting at least 2-3 emails per day, but I’m receiving texts about the ‘vacation’ I won or the ‘$1000 in gas cards’ I’ve also won. It is pissing me off to no end. I’ve also started receiving things via snail mail. They are spamming me in every way they can short of showing up on my doorstep.

    That was an initial run, I have another appointment with them for this Friday where I’ll bring my family with me, but I’m seriously thinking about canceling it and going with someone else to get my dress. Of course, I already fell in love with one, so that’s the hard part.

    I don’t know if it’s good to know it’s happening to others so I can have someone to complain with, or if it’s horrible because it means they really don’t care. I haven’t asked them to remove me from their list yet (of course, I should have NEVER been signed up for it in the first place), but I’ll take that route today.

    Do you remember when you signed up if you had a box to check for this? The one I filled out was a very simple form with no fine print, so I know I didn’t simply overlook it.

    Either way, Congratulations on your engagement, thanks for letting me vent a bit and I hope this all stops for you soon!

    • Bless your heart!!! Greetings from Florida 🙂 I am so sorry this is happening to you. I get your mixed feelings of relief and disappointment that others are going through this. I understand completely. I felt a sense of solidarity when another bride on that realtor strand decided to speak up, but I was also bummed because there were so many names on that list. The whole thing is ridiculous.

      I was given a paper form at the DB store that I filled out, never thinking that they would contact me for anything other than my dress. I don’t recall an option to receive offers from their affiliates, but even if I’d checked yes, getting emails from realtors was certainly not acceptable. In your case, getting texts about vacations and crap is out of control. That’s taking it to a whole new level that I’ve never seen.

      I suggest a few things:

      a – Call your local DB and ask for the manager. Put on that Bridezilla hat for a few minutes and firmly INSIST that your email address be taken off the list. If she’s anything like the manager I talked to, she will be totally understanding, and will take care of it. No company likes to be exposed for questionable ethics when it comes to handling personal information.

      b – Create a separate email account for any bridal crap. I got this tip from my cousin, and like I said in my blog, it can help sort out the useful stuff from the foolishness. When going to bridal shows, expos or talking to vendors make sure to give them THAT address. I have a friend at work who got married three years ago and still get useless wedding solicitations in her personal email inbox. She’s also way nicer than me, because I would have gone uber-crazy on someone about it way before now.

      c – Ugh and yes, click on each annoying newsletter… and I know this part stinks… and hit the “unsubscribe” button. It’s annoying as hell, but at least you have the satisfaction that you’ve done your level best to get ride of this nonsense being sent to you.

      d – Find a new vendor. After the drama with DB, I got a recommendation from a friend to check out Alfred Angelo. I found a dress there that I LOVE possibly even more than the things I saw at DB! The price might be a little bit higher BUT the experience so far has been superb. I did create a profile on their website, but I’ve only received a few emails, and it’s not daily, thank heavens. It’s mostly stuff about sale prices. Which, considering I’m a Broke Bride On A Budget, I sorely need. 🙂

      e – Fill out the survey DB sends you after your bridal consultation. They need to know this stuff is happening, and the more people complain, the more likely they are to change their tactics. I have to admit, I had been warned about how “scary” DB could be, but no one told me it would be a fricking zoo where they farm out your information and children run wild in the store (TRUE. STORY.). I rarely ever heed other people’s advice, always preferring to find out myself, but I will be sure to share my experience with others. No doubt about that!!! 🙂

      Congrats on your wedding!! I hope this bad experience with one bridal store doesn’t put a damper on your big day. Think of it rather as a nice conversation starter, lol – that’s how I view it now. I wish you the best! Please keep reading!!!

      – Peach

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